Funny what happens when you put clever people in a blender.Andy Dexter (Founder of leading UK agency Truth and keynote speaker on the Wednesday morning) is all about the idea that the current recession / economic downturn can be a great time for re-thinking, re-invention and renewal – a creative stimulus to end all creative stimuli.
Meanwhile, Rigas Harblias (Bannertyne House) reckons talk of downturn (and future upturn) is a joke.
“Upturn?? Who said anything about an upturn? There is no upturn because there was no downturn. All that happened is that we all hought we had money for a few years. But, as it turned out, we didn't. We just thought we did. See what I mean by understanding the perceptual field of the consumer? Two years ago we thought we were rich. Now we think we are ‘poor'. What changed? Nothing really. Just our perception. But perception is everything.”
Check out http://www.mrsa.com.au/index.cfm?a=detail&id=3392&eid=172 for the source article in Research News.
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The RBA upgrades its forecast for GDP growth, with no contraction now expected in 2009. Unemployment stays at 5.8% says the ABS. The recession seems to be Rudd's imaginary friend! But like all good researchers, we should be digging under the surface to look at the trends, like the 3% reduction in hours worked.
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