Michelle Pascoe will be speaking in the Retailing stream on Day Two, with her session: "Mystery shopping in the clubs industry: the first 11 years". Michelle is the current President of the NSW Chapter of the National Speakers Association of Australia (NSAA). I approached her to speak at the Conference this year as she is an excellent communicator and I thought we could learn from her.
Michelle then started telling me about her research. I said 'what research?'. It turns out that Michelle has been doing research for years, focusing on the 'clubs industry' with a really interesting, integrated approach to customer perceptions research, mystery customer research, strtategy development, staff training, etc for continuous improvement and periodic transformational change.
It's always refreshing to talk to someone who is not 'mainstream'. When Michelle gave me a copy of her book - "Igniting Potential" - I thought:
This is a really interesting way of writing up research. Why don't more researchers do this?!
If you want to buy a copy of Michelle's book, go to: http://www.oops.net.au/mybook.html.
1 comment:
She sounds like a genueinely positive thinker - refreshing to have someone celebrate success given how easy it is to poke holes and criticise. Despite not being a retail researcher by trade, I'm really looking forward to seeing what she’s got to say (and how she says it!).
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