This workshop is a special opportunity to spend half a day with Michael Greenacre, arguably the father of correspondence analysis (a very widely used graphical analysis technique in the marketing and social research industry).
Michael is one of the world’s leading statisticians, and currently Professor of Statistics at the Universtat Pompeu Fabra in Barcelona. He is widely published, including his book “Correspondence Analysis in Practice”, now in its 2nd edition.
Multiple correspondence analysis (MCA) is the extension of simple correspondence analysis (CA) to questionnaire-style data, based on many variables or questions that have categorical response scales. After summarizing the basic properties of MCA and its limits of interpretation, Michael will show us some recent developments which are especially useful for:
- handling missing data without having to exclude respondents who have a mixture of substantive responses and missing ones
- investigating patterns of specific response categories, for example the 'middle' response category ('neither agree nor disagree'; 'neither important nor unimportant'; etc...)
- partialling out certain response styles such as aquiescence (ie tendency to agree with everything).
Michael's keynote address at the Conference (Wednesday morning) will look at a different topic - the exciting rise of 3D dynamic perceptual mapping in marketing and social science research.
Further general information about Michael and the workshop can be obtained from Scott MacLean, Lewers Research, tel 03 9826 4755.
The workshops are staying at the bargain (early bird) price of $352 for AMSRS members / $440 for non-members. Click here to register now.
1 comment:
He's coming all the way from Barcelona and it's a unique opportunity if you do want to learn the latest on Correspondence Analysis and Mapping.
Well done Scott for getting Michael out here.
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