The idea for the APRC came out of the 2009 ESOMAR Conference in China, as a way for the research community across the region to build professional connections an
d get the chance to see each other’s best papers.The APRC is being put on by the AMSRS as well as the equivalent market research associations in China, Japan and Korea. Members of these organisations have been invited to attend, as well as those from other related member organisations in the region including New Zealand, Malaysia, Singapore, Philippines, Thailand and Vietnam.
We’re lucky to be hosting it this year, as it will rotate around the region (a new country each year), and it will be some time before we welcome the APRC back to Australian shores.
Everyone at the conference is welcome to join the Asia Pac parallel stream on Wednesday afternoon, which includes award-winning papers from the recent conferences in China, Japan and Korea, as well as local talent revealing some tricks of the cross-cultural research trade.
We also have an eminent panel in the closing plenary session on Thursday, bringing us up-to-date, in-depth knowledge of the Asia Pacific market.
However, the whole conference will carry this theme. From Geraldine Doogue’s opening address (encourage us to re-consider Australia’s role in the Asia Pacific) to Anh Do’s moving story of arriving as a refugee in Australia from Vietnam on an 8m fishing boat – we’re no island, despite what the cartographers might like to tell us!
See the conference program for more details about this truly unique aspect to our conference (http://www.amsrs.com.au/files/Conference%2009/website/Conference09_Program_FINAL.pdf).
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