The suspension of The Kyle and Jackie O Show has taken up more than its fair share of the airwaves, broadsheets and bandwidth since the ‘lie detector’ segment went so horribly wrong a week ago. Egos and exploitation, mortgages and moral high ground, cops and boycotts – there’s a lot to say, and a lot being said.
Adam Ferrier, one of our keynote speakers at the Conference (Wednesday 10.30am), is well outspoken on this matter. Check out his initial post on 30 July (http://consumerpsychologist.blogspot.com/)
“Everyone has a right to freedom of speech. However, society would be nicer if those who had the loudest voices did not represent everything base, banal, pathetic and sad about humanity. Kyle and Jackie O are harmful.”
This escalated to an open letter to the Ad industry on Friday 31 July, calling for : http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#more-8183.
I’m bracing myself for some challenge (and solid Q+A) at the conference, where Adam is speaking about the kind of ‘human understanding’ needed for tomorrow’s brand building landscape. The title of his paper – Sorry, insight is not enough.
I’m bracing myself for some challenge (and solid Q+A) at the conference, where Adam is speaking about the kind of ‘human understanding’ needed for tomorrow’s brand building landscape. The title of his paper – Sorry, insight is not enough.
2 comments:
They should all be hauled on to a show and made to take a 'brain detector' test!
I'm not torn at all - Kyle is an idiot and so are his producers and station management! I think that although the withdrawal of advertisers and the Idol sacking are decisions primarily based on marketing judgment, the fact that he is not currently inflicting himself upon us is cause for an increase of my faith in humanity... Paul - does anyone know of any methodologies involving brain detectors?
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